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The AVFilm Board of Directors has approved the leases for the formation of PLAZA CINEMA CENTER, a two-story center for the exhibition, study, and enjoyment of film and media arts, at 371 Healdsburg Ave., Healdsburg, Calif. The center will represent a physical expression of AVFilm’s mission to educate, empower, and engage students of all ages though the transformative power of film.

Next, the Board and Staff will embark on a Capital Campaign to fund the leasehold improvements and operational growth necessary to run the Center.

Naming opportunities are available. For details, please contact Executive Director Kathryn Hecht at kathryn.hecht[at] or 707.278.9624.

Two women hugging and smiling while receiving an award.
large group of people smiling and holding glasses with a vineyard in the background
group of young children smiling in a movie theater

plaza cinema center


Film and media arts can transform lives by creating joy, opening hearts and minds, and building cultural bridges.


Nowhere in the North Bay is there a film center with space for education, networking for filmmakers, and community gathering around film.


Plaza Cinema Center will provide Northern Sonoma County with a hybrid movie theater for families and cinephiles alike, showcasing Hollywood and Arthouse films. The Center will provide the broader region with a hub for community classes, filmmaking gear, work stations, and a meeting ground for cinematic education.


Together, we will create a sustainable home for all members of the community to explore, enjoy, and study film and media arts.