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COMING SOON!

The AVFilm Board of Directors has approved the leases for the formation of PLAZA CINEMA CENTER, a two-story center for the exhibition, study, and enjoyment of film and media arts, at 371 Healdsburg Ave., Healdsburg, Calif. The center will represent a physical expression of AVFilm’s mission to educate, empower, and engage students of all ages though the transformative power of film.

Next, the Board and Staff will embark on a Capital Campaign to fund the leasehold improvements and operational growth necessary to run the Center.

Naming opportunities are available. For details, please contact Executive Director Kathryn Hecht at kathryn.hecht[at]avfilmpresents.org or 707.278.9624.

Two women hugging and smiling while receiving an award.
large group of people smiling and holding glasses with a vineyard in the background
group of young children smiling in a movie theater

plaza cinema center

OUR BELIEF

Film and media arts can transform lives by creating joy, opening hearts and minds, and building cultural bridges.

THE PROBLEM

Nowhere in the North Bay is there a film center with space for education, networking for filmmakers, and community gathering around film.

HOW WE WILL SOLVE IT

Plaza Cinema Center will provide Northern Sonoma County with a hybrid movie theater for families and cinephiles alike, showcasing Hollywood and Arthouse films. The Center will provide the broader region with a hub for community classes, filmmaking gear, work stations, and a meeting ground for cinematic education.

OUR VISION

Together, we will create a sustainable home for all members of the community to explore, enjoy, and study film and media arts.