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Film for All: Educational Series





Join us for our FIRST-EVER filmmaking workshop series in AVFilm’s NEW classroom at Plaza Cinema Center! Whether you are interested in learning a new skill, looking for ways to up your social media game, or are an avid filmmaker, this class is for you! We recommend taking all three classes; however, you can register for each class separately.  These workshops are designed for an 18+ audience.


1. Film For All: Telling Your Story with Colin Stice

Wednesday, February 1st, 2023 – 6pm-9pm


We all have a story we need to tell, but doing so can be daunting at times. In this class, you will gain the confidence to start the journey from the kernel of an idea to a fully realized project on screen. Whether it be personal or business, documentary or fiction, in this first section of a three-part series, you will learn the building blocks of a story, from ideation through to an outline for your story. You’ll leave ready to flesh out your story on paper and come back to prepare for a shoot in our Creating Content class.


Colin (he/him) grew up in Sonoma and Marin Counties. His career as a filmmaker began with the family’s VHS video camera and a tradition of going to the movies every weekend, followed by a discussion. Colin later received a BFA in Film Production from Chapman University with an emphasis on Directing. Since then, he has worked in advertising, narrative, documentary, branded content, and social media. His passion for storytelling, filmmaking, and teaching, along with a strong belief in media literacy, has led him to AVFilm, where he is excited to engage with the community.


2. Film For All: Creating Content with Califa Witsch

Wednesday, March 1st, 2023 – 6pm-9pm


Are you curious about how to create content but feel stuck when it comes to video production? Fear not! In this three-hour class, you will learn to use tools you have to create a compelling video. Discover how to use your cell phone to the best of its ability to frame a shot, conduct an interview, and capture b-roll footage. We will learn lighting and sound basics, create a shot list, and go over a pre-production checklist to ensure you are prepared for your first shoot! This class is open to anyone who wants to learn the basics of video production, whether that’s for your family videos, business content, a documentary, or a low-budget narrative film. 


Califa (she/her) is a Sonoma County native who grew up in the Healdsburg countryside. She is resourceful, inspired, curious, and ambitious. In her teen years she learned video fundamentals and loved acting in the Healdsburg High School drama department. Califa majored in “Social Documentary” at UC Santa Cruz, where she studied documentary film in theory and practice. During this time she got her feet wet as a post-production assistant for the harrowing Peabody winning HBO documentary ‘Baghdad ER’ (Alpert 2006).  Califa worked for Access Healdsburg TV teaching the community how to use cameras to create their own media, programming and creating local content, including sports events, as well as managing the station for a time. She produced and edited the feature documentary ‘Straight White Male’ (Erlendson 2012) which tells the story of two young transgender men and their journey across the gender spectrum.  She is currently working on an archival documentary telling the stories of Holocaust survivors.  She enjoys teaching filmmaking to Sonoma County youth with AVFilm.  Califa loves the collaborative aspect of media-making and thrives in team environments. She specializes in creating meaningful content that educates, inspires and entertains.  Additionally, Califa is a licensed real estate agent in California who specializes in helping people in Sonoma County buy and sell their homes.


3. Film For All: Editing with Heather Murray

Wednesday, April 5th, 2023 – 6pm-9pm


The editing stage of filmmaking is when you really bring your story to life! Whether your film is to remember a family event, promote a business, or tell a fictional tale, knowing how to edit gives you the skills to communicate your message in the strongest possible way. This 3-hour workshop will guide you through the basics of editing captured content to tell your story. We will provide video footage for you to edit or bring your own. You’ll use readily available online editing software tools so that you can continue to tell visual stories long after you leave the workshop. 


Heather (she/her) is a videographer who worked as an art history college instructor, a museum director, and an art curator before shifting to video production and editing. She has created promotional videos for many Sonoma County nonprofits, businesses, and visual artists and has collaborated with several local bands on music videos. Her first documentary short focused on the unhoused community in Santa Rosa, and she is currently working on her second documentary short film. She is excited to bring all of her experiences together with her passion for teaching to the Teaching Artist program at AVFilm.




What do I need to bring? 

No supplies are required for any of these classes! We do encourage bringing a cell phone and a computer or notebook for taking notes.  All supplies will be provided, but if you prefer to use your own laptop or headphones/earbuds, please bring them. 


Where is Plaza Cinema Center located? 

We are located at 375 Healdsburg Ave. Suite 200 in Healdsburg, CA.  When you arrive, come into the courtyard behind Troubadour and enter through the double doors to the right.  The classroom is upstairs to the left in Suite 200.  


What if I already have footage I want to edit? 

We encourage you to bring your own footage! This is not necessary to take the class.  If you do wish to use your own footage, you need to arrive 30 minutes early to upload it to the computer.  Only a portion of the footage will be needed. 


How much is the class? 

To take the series of three classes, the cost is $90.  If you cannot make all three or only wish to take one class you can purchase those for $35 each. 


No one will be turned away for lack of funds.  If you have any questions regarding this, please contact us at




6:00 PM — Plaza Cinema Center

6:00 PM — Plaza Cinema Center



RUN TIME: 180 Minutes