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The Jackie Hoffner Heart & Hope Award ❤️ 🌻

Jackie Hoffner inspired everyone she met. She was a force for strategic good, a person with a huge heart who valued and advocated kindness on behalf of individuals, families, communities, and animals. She was a creative force, a writer, a storyteller, and a lover of the arts. She also was a founding member of AVFilm. When Jackie died in 2017, the AVFilm Board gathered and activated to create an award in her memory. We set out to have the award celebrate her by embracing those who stimulate hope and optimism for a better future.

In honor of Jackie’s generosity of spirit and the AVFilm mission of bringing diverse films, artists, educational and cultural enrichment programming to our community, we created the Jackie Hoffner Heart & Hope Award. Three years later, the Hoffner Heart & Hope Award is going strong.

Woman with long blonde hair and Golden Gate Bridge behind her

This year, we welcome nominations for anyone who has shared their expertise with AVFilm, participated in or purchased a ticket to one of our events, or partnered with the organization to deliver or amplify our work. The award will be given to an individual or group whose work or contributions in film, video storytelling, or the media arts reflect these key attributes:

  • Heart – A willingness to give of themselves and the ability to inspire others.
  • Passion – A profound and unrelenting commitment to the project.
  • Social or Community Impact – An explicit intention to drive positive change.
  • Optimism – The belief that their work will contribute to a stimulating and sustainable future/create lasting value.


Nominations are open to all members of the AVFilm community, including but not limited to filmmakers, writers, educators, volunteers and community partners. Nominations must be submitted via the online Nomination Form. The community is encouraged to nominate unsung heroes whose contributions may go largely unrecognized.

The timeframe for the work/contribution occurred must be within the past year. Nominations open in August.



The extent to which the Nominee’s work or contribution demonstrates:

  • A willingness to give of themselves and the ability to inspire others.
  • A celebration of our community’s diverse populations and needs.
  • A tendency to go above and beyond the call of duty.

The extent to which the Nominee’s work or contribution demonstrates:

  • A profound and unrelenting commitment to the project.
  • A hunger for learning and finding new ways forward.
  • A motivation for his/her fellows to follow their own hopes and dreams.
Social or Community Impact

The extent to which the Nominee’s work or contribution demonstrates:

  • An explicit intention to drive positive change.
  • A focus on inclusion and the dismantling of bigotry and prejudice.
  • The ability to influence communities in proactive and constructive ways.

The extent to which the Nominee’s work or contribution demonstrates:

  • The belief that their work will contribute to a stimulating and sustainable future/create lasting value.
  • An unwavering positive outlook to weather adversity and challenges.
  • An assertion as to the goodness of people and the desire to seek that out.


Nominations open August 1st and close September 16th. The awardee will be honored at the Impact Awards at Rodney Strong Vineyards on Saturday, October 22, 2022.


AVFilm Executive Director Kathryn Hecht, AVFilm Board member Diego Gonzalez, and community members Renay Weissberger Fanelli and Matt Villano.

Susan Verde and partner Ubidube Whitaker


Please join us in congratulating Susan Verde of Cloverdale, CA.

Susan Verde has led the AVFilm screening team as a volunteer for five years. She has contributed hundreds of hours as a volunteer, and she has helped shape the entire screening team program into a fluid, fully operational system designed to support staff decisions.

Susan’s volunteer efforts significantly elevated the film society, and her lived experience deeply influenced AVFilm policy and programming. Her steadfast involvement with the organization helped usher in a resolve to adapt events for equitable access and to ensure that AVFilm programming becomes more inclusive. She has been tireless in her advocacy efforts for the disabled community and contributes her voice regularly within AVFilm when given the opportunity to use film as a platform.

Susan’s heart is wide open for those who have experienced injustice. She is passionate about equity and views film as a medium to build bridges and conduct life-changing conversations. Her love of film exceeds all else, and she is devoted to sharing the power of film so that all may learn and grow from it.

Claire O’Neill, AVFS Board Chair; Lizbeth Perez, and Executive Director Kathryn Hecht


Lizbeth Perez of Healdsburg, CA.

Lizbeth was born in Mexico City and has resided in Healdsburg since 2001. She currently serves as Programs Manager for Corazón Healdsburg. Lizbeth is passionate about her community and has experience working in Mexico as a Social Worker and Adult Educator. She has first-hand experience with the challenges of being an immigrant including language barriers, lack of understanding of community systems and requirements, cultural differences, struggling for affordable housing and feeling isolated in her search for better opportunities in life. In 2008 when her first son started kindergarten at Healdsburg Elementary School, Lizbeth became involved with the English Learners Advisory Committee (ELAC). She has helped other parents develop leadership skills to make their voice heard so that Healdsburg Schools meet the needs of all of our children. Lizbeth is also a part-time student at SRJC, studying to become an accountant.

Barry Hoffner (Jackie’s husband), Malinalli López, and Executive Director Kathryn Hecht


Malinalli López of Windsor, CA.

Malinalli is a filmmaker, professor of Chicano Latino Studies and American Multicultural Studies at Sonoma State University, and an active Board member of the Healthcare Foundation Northern Sonoma County. She teaches filmmaking workshops to underserved youth. She founded XQL media, a company dedicated to creating films that feature themes that explore critical social issues. She is currently working on at least two documentaries: one exploring the lives of Latinx immigrants, and the other on the impacts on developmentally disabled residents from the closure of the Sonoma Developmental Center.

Based on her demonstration of Heart, Passion, Social or Community Impact, and Optimism, Mali is deeply deserving of this inaugural award.